Spirit of the Union | rebranding & Uplifting

Looking into the great vision and values that the founders of the UAE have envisioned in 1971, and to celebrate this iconic moment in history, an uplift and a re-branded Spirit of The Union brand identity took place in 2020 for the 49th National Day. The uplift was a start to a new process and year of the Jubilee.

This brand is followed by the branding of the full campaign and marketing of the 49th National Day Event that was curated by international stage and set designer, Es Devlin.