Sheikha Dr. Alia al Qassimi Personal Brand | Personal Traces & Versatile Forms

A better world for Women and Children, Empowering them and helping in owning their lives and knowing their rights.

The story of a woman in constant change and evolution in the look to inspire and share sympathy to people around her, this brand embraces the passion and the softness of a person who wants to make a difference to the community and the world by sharing her testimony to become memorable and make a strong impact. Grateful and honored by her roots, SHEIKHA DR. ALIA AL QASSIMI’S brand showcases heart and mind in a bold, elegant and authentic way.

A focus on building a brand system with a unique and transparent narrative that translates the concept of celebrating emotional strength and positivity. Considering that emotions are feelings which could take any shape or form. This brand aims to develop a structure that allows for growth, adaptability and evolution in boundless spaces. Embracing the idea of vulnerable and personal feelings as part of the brand’s communication to become an inspiration at leaving a remarkable trace behind.

The Logomark is designed based on the formation of the existing Arabic Calligraphic emblem. Taking that and uplifting it to achieve a contemporary & comprehensive unit with the introduction of the Latin content. The grid system allows for Arabic content to sit at different baselines to establish hierarchy to the overall composition. The same system is also reflected with the latin title mark allowing for a dynamic yet balanced overall formation. The primary logomark highlights its formal usage by including the title position 'Sheikha'.