nurturing legacy | uAE pavilion | Packaging & Merch

The brand story follows the main purpose and guiding principles of the UAE’s historical and cultural relationship to climate and sustainability, and what needs to be carried forward into our collective future.

Aligning with the main theme of Doha Expo 2023, "Green Tomorrow," and the guest experience narrative built for the UAE Pavilion, we prioritize a collaborative partnership with nature, rather than an opposition. We adapt to live with nature and embrace the resources it gives us. Our vision for the future focuses on a better life, with coexistence and symbiotic harmony, while preserving our roots and heritage.

Full Project Review - soon