AL MAGHZAL
al maghzal embroidery shop | rebranding & campaign
Al Maghzal is a multi-product pop store based on cultural and hand crafted items. Its products vary from Abayas, Kaftans, Pottery, Frames, Tableware, Rugs etc. The concept runs around the Palestinian mother of 6 children who started off working with her own hands and then developing her store and working with Fallahi’s in Jordan and other NGOs for material and production. Culture and Arabic calligraphy were the main elements to their products as well as their brand.
Rebranding and social media campaign including photography.
JEDDAH | 2017
Jeddah, Saudi Arabia.
2017